| What
is Gravure/Rotogravure Printing?
 ravure
printing works on the opposite concept of letterpress
printing. With gravure printing, etched areas are the ones that
will create impressions on the paper's surface. These areas are
recessed into a metal plate to create tiny wells. These collect
ink when an inked roller passes over them. The printing plate is
covered with these wells which, depending on their depth and size,
control the amount of ink transferred to the paper when pressed
against the plate.
This process works well for photographs but the
setup can be expensive. The costs become reasonable only when used
in large print runs like those of magazines and newspapers. Either
spot color or CMYK
colors can be used with this printing process.
Rotogravure printing is the same process but differs
in that the paper comes from large rolls rather than sheets.
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