Pocket Guide to
Digital Printing
by Frank Cost

Our Price: $24.95
Softcover, 228 pages.

What's to like
This state-of-the-art guide offers the most complete information available on the rapidly emerging field of digital printing. Once just ideal for short run or fast printing, digital printing is now a viable option for most any project — brochures, newsletters, postcards, business cards, letterhead and more! The book provides detailed descriptions and evaluations of every aspect of digital and on-demand printing.
>> More books.

Are Picas the Same as Inches?

o, they aren't the same but there are surprising similarities between the two. Though the design industry has changed dramatically with the advent of the computer age, picas and points are here to stay. Could you really envision everyone switching over how they describe font sizes, rule widths or leading? Not likely at this point.

Actually, once you get familiar with them, they're not very hard to understand at all. Just as there are 12 inches in a foot, there are 12 points in a pica. That's easy enough to remember. So, how big is a pica? Well, there's actually 6 picas in an inch. It's based on multiples of six, just like our own standard measuring. So, if there's 12 points in a pica and 6 picas in an inch, how many points in an inch? Let's see, 12 x 6 =72. There's 72 points in an inch.

Though pretty useless in everyday life, there are times when this information can be quite valuable. If a designer wants to divide an 11" sheet into three equal sections, how big would each section be? I'm sure you're not the only one reaching for a calculator. But, if I told you there were 66 picas in 11 inches, I'm sure you could tell me that each section would measure 22 picas. Pretty simple, huh?

For convenience, here's a chart of some conversions from inches to picas and points. Memorize these and you'll really impress your printer at your next meeting. Imagine the look he'll give you when you say "I've been thinking. Isn't it fascinating that there are 36 points in a half inch and there are 36 inches in a yard?"

Inches	Picas	Points		Inches	Picas	Points
1/16"	0.375	4.5		5/8"	3.75	45
1/8"	0.750	9.0		11/16"	4.125	49.5
3/16"	1.125	13.5		3/4"	45	54
1/4"	1.500	18.0		13/16"	4.875	58.5
5/16"	1.875	22.5		7/8"	5.25	63
3/8"	2.250	27.0		15/16"	5.625	67.5
7/16"	2.625	31.5		1"	6	72
1/2"	3	36		2"	12	144
9/16"	3.375	40.5		3"	18	216

VistaPrint.com
Get 250 premium quality, color business cards FREE! Order today! One of the great leaders of online printing. One of the most popular printers on the Internet. Check them out for great deals on the full color printing of brochures, postcards, business cards, newsletters and other customized printing projects.

Mailer's Club
One-stop online printing and mailing resource. On top of doing a great job with their printing (postcards, brochures, business cards, newsletters, catalogs, etc.), Mailer's Club will also find a mailing list to fit your needs and will mail your project pieces — at great savings to you!

ITC Fonts
Professional fonts at reasonable prices from one of the font giants in the business for 30 years; the International Typeface Corporation.